Beyond the Flavor is a passion project made possible by generous members of our vibrant community. Thank you for your continued support!




Shenandoah Joe Coffee

Established in 1993, as a small batch roaster we are dedicated to the craft of roasting coffee, balancing the art and science that can only be gained through years of experience.  Nothing is taken for granted as we continually strive to provide the best coffee possible from sourcing to brewing.

In May of 2007 we opened a coffee house with the intent to create a relaxed place to share our passion. A place where people of all walks of life could hang out, work, converse and connect with one another over a great cup of coffee.




Wayne + Michelle Edwards

We think Beyond the Flavor captures the essence of what makes Charlottesville a unique community for those who are passionate about food, wine and agriculture.  Each profile and the beautiful accompanying photographs provide insight into the passions of those who cultivate, prepare and celebrate the meals that embody a culture of food and fellowship.  I have made some of the recipes, sharing them with my friends and family, and stimulating discussions with fellow foodies in the market, restaurants and my kitchen, extending the circle of influence beyond BTF!



The Monticello Wine Trail

Virginia and particularly Monticello are the homes to the first vineyards in America brought forward by the visionary spirit of Thomas Jefferson. Some 200 years later, the counties surrounding Monticello were designated the Monticello Viticultural Area(AVA), in recognition of the region’s distinguished and burgeoning wine industry.  The Monticello Wine Trail offers more than 25 boutique wineries producing small quantities of high-quality wines meant to be shared with family, friends and visitors. The unique aspects of this place that influence and shape the wine made from it are evident as you explore the Birthplace of American Wine.



The Happy Cook

The Happy Cook is owned and operated by husband and wife, Steve Belcher and Monique Moshier. Our approach to retail is community oriented, driven by a passion to connect our customers to our local farms and restaurants.  Our devotion to the community makes for a kitchen store that makes each visit an enjoyable and memorable experience.    We offer cooking classes staffed by local chefs and experts in their field. Beyond the Flavor represents what makes Charlottesville the place our family loves to call home!  The exuberant passion for the ingenious creations of our local farmers, chefs, restaurants and retail establishments is not only engaging but infectious.  Keep on rocking BTF!


Andrew Watson

I am Andrew Watson. I own Mellow Mushroom and am co-owner of Boylan Heights and Restoration at Old Trail. BTF has opened my eyes to a whole other side of the Charlottesville food scene and has become my number one resource for finding out about unique and exciting local food happenings.  I especially enjoy learning about the people behind the scenes at my favorite local establishments and farms. BTF inspires and emboldens me to use local products not only in my restaurants but in my home as well.  Sarah and Andrea’s enthusiasm is infectious.  I don’t know where or what they are eating next, but I know I want to go there! They have made BTF the place to see and be seen and I know they are just getting started!


Underground Shorts Media

As a local artist and storyteller, I am inspired by Sarah and Andrea’s passion for the photograph and their celebration of the “real people” behind our local progressive food scene.  I support Beyond the Flavor as a resource to connect our ever growing and diverse community. Beyond the Flavor offers a window into the stories we normally wouldn’t have the chance to experience; as well as educating and promoting the progressive local food community!







The creative team at Convoy is as passionate about design as Andrea and Sarah are about our local food scene. Working together with them allowed all of us to focus on the things we love: Convoy designed and built website, and Andrea and Sarah keep it full of their amazing articles, photography, and recipes. We couldn’t be more pleased with the end result, and we’ll be working together to add more as the community grows.

Convoy is a full-service branding studio specializing in graphic design, web design, and WordPress. Visit our website at for samples of our latest work and to find out what we can do for you.









1. A dining hall
2. Land belonging to an entire community
3. Cultural and natural resources that are shared by and accessible to all members of a society

Food creates community.  Charlottesville is our commons.

Charlottesville COMMONS 2013 is an 8.5″ x 11″, 152 page, soft-bound book filled with stories, full-color photographs, and 30 recipes from local chefs, farmers, growers, bakers and food enthusiasts. It was created by Andrea Hubbell and Sarah Cramer Shields, photographers and co-creators of Beyond the Flavor, as well as our editor, Jenny Paurys.

Feature-length stories in the book include:

  • The career of a local baker
  • A 500-acre organic farm and the local chefs it supplies
  • Efforts to discover and recreate authentic Virginia cuisine
  • The cidermaking revolution
  • Old-world butchery principles
  • Catering in one of the country’s more popular wedding destinations using local ingredients
  • Charlottesville’s City Schoolyard Garden program
  • The genesis of a quarter-acre CSA
  • A family’s favorite picnic spots amid Central Virginia’s natural beauty
  • How a local restaurant launched a pastry chef’s career
  • Connecting amateur bakers with farm-raised ingredients
  • Monastery-made cheese
  • Virginia ham pride
  • Professional advice for choosing a knife
  • Creating a sustainable food region through the lens of cheesemaking

Add to this seasonal ingredient suggestions, 30 tested recipes from local food professionals and enthusiasts, beautiful hand-drawn maps courtesy of Dani Antol at Rock Paper Scissors, and richly colored images laid out and designed by Matt Thomas at Convoy, and you have a publication that reflects the energetic, collaborative environment of Charlottesville.

This first edition of COMMONS has a theme of heritage, tradition, memory, and innovation. The local food community revealed in its pages is one of genuine collaboration and hard work that embodies the idea that a rising tide lifts all ships. We are so excited to share this publication with our friends and neighbors, both in the Charlottesville community and beyond.

We are thrilled to announce that the book has also been selected for inclusion in the 2014 Virginia Festival of the Book!

If you are interested in buying a copy of Charlottesville COMMONS 2013, you can find it at these retailers today:

  • Roxie Daisy
  • Feast!
  • The Happy Cook
  • The Spice Diva
  • Sweethaus
  • Rock Paper Scissors
  • Scarpa
  • Paradox Pastry
  • Albemarle Baking Co.
  • Shenandoah Joe on Preston Avenue
  • King Family Vineyards
  • BBQ Exchange
  • O’ Suzannah
  • JM Stock Provisions and Supply
  • Early Mountain Vineyards
  • UVA Bookstore

If you are interested in selling COMMONS in your retail store, or just want additional information, please drop us a line!